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Between “clean code” and design chaos: Why your website often sells below its value - and how you can change that.
Design is not a matter of chance or taste, but follows rules that can be learned. In this webinar, Franziska Horst shows you how to understand design as a logical system rather than just a matter of taste. She dispels the common ‘design myths’ and provides you with a framework that you can use to systematically improve your website. Franziska explains how you can clearly communicate your technical expertise with a few simple design tricks. In the Q&A session that follows, we will specifically address your hurdles.
IMPORTANT: This webinar is not about conversion rates, SEO or marketing. It’s about the fundamental basis of a good design for your own website.
In the Q&A afterwards, you will have the opportunity to ask questions via the YouTube chat or - if you are a member of Uplink - in the #webinars channel in Slack: https://uplink.tech/slack/webinars
The webinar for Uplink will be moderated by Michael Martens, Freelance Product Lead and Workshop Facilitator.
From the Uplink community:
Franziska Horst is a freelance Senior UX/UI Design Strategist and head of Studio Wonderland. She supports B2B SaaS companies and software SMEs in translating their technical brilliance into an “enterprise ready” design. As an expert in the interface between business and technology, she solves sales blockers and frees dev teams from time-consuming front-end discussions. Her approach: strategic user experience instead of mere visuals to make software not just functional, but a real market advantage.
Michael Martens Interim Product Lead & freelance workshop facilitator. Michael supports teams with a human-centered mindset, systemic thinking and North German composure. In his workshops, he unleashes the full potential of teams and designs high-quality product development - with a focus on processes, innovation and strategy.
Du kannst das Webinar live bei YouTube verfolgen. Wenn du zusätzlich eine Erinnerung per E-Mail bekommen möchtest, melde dich auch für das Event bei Luma an.
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