Digital Analyst (m/w/d)

Der Kunde ist auf der Suche nach einem Digital Analyst zur Unterstützung in einem Endkundenprojekt im Finanzbereich:

For our data-driven marketing, we are looking for an experienced external Digital Analyst for the Web Portals domain, who will support us in the analysis, optimization, and GDPR-compliant implementation of digital measures.

The ideal candidate would be a consultant who can voice their opinion, but is also able to work with decisions that go against it, plus also agreeable in collaboration.

What you should bring:
* Performance Marketing: In-depth knowledge of measuring success and optimizing digital marketing activities (e.g., SEA, display, retargeting, social media) in conjunction with landing pages, CMS-based websites,applications, and customer portals.
* Analytics Tools: Extensive experience with web analytics and tracking tools such as Mapp / Webtrekk (in use with us), alternatively experience with Google Analytics, Google Tag Manager, Adobe Analytics.
* Data Protection & Compliance: Good understanding of data protection requirements (especially GDPR), including topics such as data outsourcing (third-country transfer), consent management, and legally compliant tracking implementation.
* Industry Knowledge: Experience in a regulated environment, ideally in the finance or banking sector.

Working Style & Collaboration:
* Close collaboration in an agile team with marketing, IT, data protection, and external service providers
* Independent, structured, and solution-oriented working style